Try a Different Approach

The latest news is clear, the retail industry and the consumer are indeed evolving. Brands and retailers have been charged with doing more than just filling their stores with product; they need to pull their customers in or establish a presence in a location which has customer traffic.

A strategy which is growing in popularity is the shop-in-shop experience.  Retailers and brands can build brand visibility and guard their own branding standards within the space of another, larger retailer. If the project is more of a permanent basis, they call it a shop-n-shop. If the store is temporary, seasonal or at an event, it is called a pop up store.

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